RESUME
Work Experience
The Medical Team
May 2024 - August 2024
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Designed timely and high-quality deliverables for social media platforms
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Managed and tracked analytics of company’s Facebook and LinkedIn accounts
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Increased Facebook followers by 5%
Marketing Intern - Reston, Virginia
American Eagle Outfitters
May 2022 - June 2023
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Processed purchases and returns on the register
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Ensured that the store was always neat and organized
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Maintained customer/store relationships through memberships, loyalty programs, and rewards
Sales Associate - Fairfax, Virginia
PJ Skidoo's
June 2020 - August 2021
Hostess - Fairfax, Virginia
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Greeted and welcomed customers
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Sat customers at their desired tables and managed the number of customers per server
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Answered the phone to take reservations and customers’ questions
Education
JAMES MADISON UNIVERSITY
August 2021 - May 2025
Harrisonburg, Virginia
Bachelor's of Business Administration
Major: Marketing
Concentration: Digital Marketing
Organizations
Delta Phi Alpha
German Honors Society
March 2023 - Current
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Member
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Recognizes academic achievement in the field of German studies and promotes student scholarship
Phi Gamma Nu
Professional Development Organization
September 2022 - Current
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Vice President of Communications
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Social Media Chair
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New Member Mentor
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Contributed to Relay for Life philanthropy
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Direction of Harm & Risk Prevention
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Housing Chairwoman
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Public Relations Committee Member
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Contributed to CMNH philanthropy and completed 5 hours of community service every semester
Skills & Certifications
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Hoosuite Social Media Marketing
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Hootsuite Platform
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HubSpot Content Marketing
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HubSpot Digital Marketing
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HubSpot SEO
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Google Analytics 4
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SEMRush Content Marketing
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SEMRush Marketing Analytics
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SEMRush SEO
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SEMRush Social Media Marketing
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Stukent Content Marketing Simternship
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Stukent SEO Simternship
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Wix Expert
Stukent Simternship Experience
Content Marketing:
Puts students into a real-world content marketing scenario. Position is a content marketing manager for Buhi Supply Co. whose goal is to increase the company’s overall conversion rates and grow its total social media subscribers, podcasts subscribers, and email subscribers. Students manage content marketing team for Buhi, an online bag retailer that caters to multiple audiences. Students will spend some time creating content and other time planning, budgeting, and delegating.
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Analyzed target market personas
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Planned content based on target market and search intent
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Created blogs, podcasts, and videos
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Researched and identified best keywords for SEO
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Allocated a content budget
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Assessed peers' work and delivered constructive feedback
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Analyzed metrics to determine the best content marketing strategy
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Applied best practices for content execution and creation
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SEO:
Provides students hands-on educational experiences with important elements of search engine optimization in a fictitious scenario in which they take on the role of an SEO specialist at Buhi Supply Co.
The student work consists of completing site audits, performing keyword research, and analyzing SEO strategy.
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Completed an SEO site audit
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Performed keyword research and updated meta content
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Optimized landing pages and applied on-site SEO best practices
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Analyzed and selected an off-site SEO strategy
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Evaluated organic traffic data, ranked keywords, authority score, and backlinks
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Practiced earning backlinks to increase site authority and organic traffic
Organizations Timeline
This infographic shows a timeline of the organizations I have joined during my 4 years at James Madison University. I started out with rushing a sorority my freshman year and quickly got involved. I earned a position on the Junior Panhellenic Council and got to immerse myself in Greek Life and meet women from all of the other chapters on campus. I then joined a Professional Development Organization to expand my networking skills and meet other like-minded individuals in the College of Business. I joined the National German Honors Society after completing courses in the 300 level. Lastly, I became a Recruitment Guide to lead potential new members through the stressful, yet fulfilling process of formal sorority recruitment. I have sure had a busy 4 years!
