MY PROJECTS
Welcome to my portfolio! Here you'll find a selection of work I have completed through group work and internships. Explore my projects to see how I have applied my knowledge learned in the classroom!
Integrated Marketing Communications
IMC Plan Project
AIongside 5 other classmates in my Integrated Marketing Communications class (MKTG 384), our group was tasked with creating a comprehensive marketing plan for the Rockingham Educational Foundation Inc. (REFI), an educational non-profit organization in Rockingham, VA. The plan's marketing goal was to increase revenue from $108,000 to $150,000 by June 30th, 2025. The slogan our team came up with is "Your impact. Their Future." which is incorporated consistently throughout our media plan and deliverables. Our hard work in the plan paid off as we were awarded with "Overall Best Commercial" out of 18 groups across the 3 class sections and awarded "Best Campaign Theme" within our section.
Integrative Business
Business Plan
COB 300 is the formal acceptance into the College of Business at James Madison University and a 12 credit-hour business course which integrates the four disciplines of Finance, Operations, Management, and Marketing. The business plan involves implementing a real life application of these disciplines while conducting research to develop a product or service. Myself alongside six other students developed "FidgetFits" -- a sensory friendly clothing line that has hidden fidget elements/toys built into each clothing piece. Our target markets included families with teens who have ADHD/anxiety, families with children who have ADHD/anxiety, and young professionals. Upon completion, I reflect back on the experience and knowledge gained within COB 300 and the pleasure of collaborating with my team members.
Social Media Marketing Plan
Bouquets & Bustles
In my Social Media Marketing Class (MKTG 410), 4 of my classmates and I were tasked with creating a comprehensive strategic social media marketing plan for a wedding planner client in the Shenandoah Valley. We researched the company and wedding planning industry, as well as conducted a competitor analysis. We created three strategic campaigns and designed a total of 25 pieces of social media content which included written captions, graphics, videos, etc., 10 of those being pieces of evergreen content. With our budget, we developed a 12-month social media calendar and platform specific tactics and tools.
Digital Marketing Competition & Summit
The Linz Shop
In my Strategic Internet Marketing Class (MKTG 470), 3 of my classmates and I participated in the Digital Marketing Competition & Summit where we achieved 13th place out of 200 teams from around the country. For this case study, we were tasked with creating a marketing plan for The Linz Shop, an eCommerce platform of Meats By Linz. By conducting primary and secondary research on consumer preferences, we were able to gain a better idea of how much knowledge our target audience has about The Linz Shop as well as different marketing trends. With a budget of $250,000, our campaign strategy was to use 2 forms of owned media dealing with awareness and positioning of the brand, and 2 forms of paid media for gifting and personalization options.